Article 11 — Signs and Outdoor Advertising
Objectives and Purpose
It is not the intent of this article to apply regulation to signs based upon the message that they convey. It is not the intent of this article to foreclose important and distinct mediums of expression for political, religious or personal messages. Furthermore, it is not the intent of the county, nor any of its boards, commissions, or agents, to regulate, in any manner, the message content of signs, except to the extent of obscenity or other messages prohibited by state or federal law.
Accordingly and except as described in the prior sentence, the provisions of this article shall not be construed, interpreted, or enforced so as to regulate signage based upon the content of a sign’s message The Planning and Land Use Department will only oversee the number of signs, height, size and placement of signs. Cherokee County makes no determination or permits signs in regard to on-site or off-site locations. With these objectives and purposes in mind, the intention of this article is to authorize the use of signs that are compatible with their surroundings in terms of zoning, existing land use, and architectural characteristics; are legible and compatible with the type of lawful activities to which the signs pertain in such a manner as to express the identity of the individual properties and/or of the county as a whole.
In addition, the regulation of signs within the county is necessary and in the public interest:
Jurisdiction and Applicability of Code Requirements
Appeals and Variances
Definitions
ABANDONED SIGN – A sign and/or sign structure without copy area for more than 30 days and/or which requires maintenance and repairs in excess of 25% of the replacement cost of the sign.
ADVERTISING DEVICE - Any structure or device situated on or attached to real property that is erected or intended for the purpose of calling the attention of the public.
AIR AND GAS FILLED DEVICE - Any sign using, either wholly or in part, forced air or other gas as a means of supporting its structure.
ANIMATED ILLUMINATION OR EFFECTS - means illumination or effects with action, moving characters or flashing lights. This may require electrical energy, but shall also include wind actuated devices. Specifically included is any motion picture or video mechanism used in conjunction with any outdoor advertising structure in such a manner as to permit or allow the images to be visible from any public right of way. This definition does not include electronic message signs as permitted within this article.
ANIMATED SIGN - Any sign that all or any part thereof visibly moves or imitates movement in any fashion whatsoever. Any sign that contains or uses for illumination any lights (or lighting devices) that change color, flash or alternate, show movement or motion, or change the appearance of said sign or any part automatically, including any electronic sign which contains anything other than static messages or changes its message more often than permitted by this ordinance. This includes flashing, moving, and revolving signs.
AREA OF SIGN (COPY AREA) - The area within a continuous perimeter enclosing the limits of writing, representation, emblem, or any figure of similar character together with any frame, other material, open space, or color forming an integral part of the display or used to differentiate such sign from the background against which it is placed.
BANNER - A sign hung either with or without a frame, possessing characters, letters, illustrations, or ornamentation applied to paper, plastic, or fabric of any kind.
BEACON - Any light with one or more beams directed into the atmosphere or directed at one or more points not on the same zone lot as the light source; also, any light with one or more beams that rotate or move.
BENCH SIGN - A sign located on any part of the surface of a bench or seat placed on or adjacent to a public right-of-way.
BILLBOARDS – Freestanding signs or structures for the display of advertisements in public places or highways. All regulations relating to freestanding signs shall apply.
BUILDING SIGN - Any sign attached to any part of a building other than a freestanding sign.
CANOPY SIGN - A sign affixed to, imposed upon, or painted on any roof-like structure either permanently or temporarily extended over a sidewalk or walkway, which can be mounted flush or suspended. A flush canopy sign is one that is mounted in such a manner that a continuous plane with the canopy is formed. A hanging canopy sign is one suspended from beneath the canopy.
COPY - The wording or graphics on a sign surface in either permanent or removable form.
DEVELOPMENT ENTRANCE SIGN – A sign located on either side of an intersection of the driveway, road or entryway of a residential major subdivision or a multi-family development, or a commercial / industrial development, with a county maintained road or state route.
DISTANCE - The measurement in linear feet from the closest point of a sign to the nearest property line or to the closest point of another sign, as the case may be.
DOUBLE FACED (Back-to-Back) SIGN - A sign with two parallel, or nearly parallel faces, back-to-back and located not more than twenty four (24) inches from each other ELECTRONIC SIGN - A sign whose message may be changed at intervals by computer controller, microprocessor controller or remote control, and whose message is displayed through the use of LED, LCD, plasma or other similar type of panels or screens, including devices known as commercial electronic message signs and similar devices ERECT - To build, construct, attach, hang, place, suspend, paint or affix.
ESTABLISHMENT - A commercial, industrial, institutional, educational, office, business r financial entity.
FLAG - Any fabric, banner, bunting or other flexible material containing distinctive colors, patterns, standards, words, or symbols.
FLAGPOLE - A permanently anchored pole on which a flag is hoisted and displayed.
FLASHING - A pattern of changing light illumination where the light intensity alternates suddenly during display of a message for the purpose of drawing attention to the sign. The term “flashing” excludes Electronic Signs operated in conformity with this ordinance.
FRAME EFFECT - A visual effect on an Electronic Sign which depicts movement, fading, mosaic flips, wipes, or other changing effects associated with the transition from one static message to another.
FREESTANDING SIGN - Any sign, which is physically independent from any building or other structure and is entirely supported by structures that are permanently at or below ground level. May be double faced or v-shaped as allowed by this Ordinance.
FRONTAGE, BUILDING - The length of an outside building wall facing a street.
FRONTAGE, STREET - The length of the property line of any one parcel along a street on which it borders.
HISTORIC SIGN - Any animated neon sign over thirty (30) years old, any existing barber pole or any other sign so designated by the Historic Preservation Commission.
Extensions, additions and embellishments are not considered part of a historic sign.
HUMAN SIGN – A sign worn or held, moved or spun by a person or persons so as to attract attention or convey information. A human sign may also be known as human directionals, sign walkers, sign wavers, sign spinners, or sign twirlers. A human sign also includes costumes intended to attract attention or convey information.
IDENTIFICATION SIGN - A sign depicting the address where the sign is located.
ILLUMINATED SIGN - A sign lighted by artificial sources on the inside of the sign or external lights directed towards the sign.
INFORMATION SIGN – A temporary sign erected to provide information to people passing the property in a vehicle or on foot.
KIOSK SIGN – A free-standing and multiple sided structure owned by the County and located in public rights-of-way.
MANSARD SIGN - Any sign attached to or erected within 12 inches of an actual or simulated mansard of a building, with the sign face parallel to and within the limits of the building, not deemed to be a roof sign.
MONUMENT STYLE – A style of freestanding sign that has a solid-appearing base and pier(s) on one or more sides of the copy area. The copy area shall extend the full width of the sign. A minimum 6-inch frame shall be provided around all sides of the copy area with or without a maximum 6-inch space between the copy area and the frame. The base and pier(s) shall be constructed of brick, stone, stucco, or a combination thereof that is complementary and compatible with primary building(s) on the site. All copy areas must be secured to prevent movement. The following images illustrate examples of this style:
NONCONFORMING SIGN (LEGAL) - Any advertising device or sign, including billboards, which were legally erected and maintained prior to the adoption or amendment of this ordinance, but which no longer comply.
PAINTED WALL SIGN - Any sign that is applied with paint or similar substance on the face of a wall.
PARCEL (LOT) - (BUSINESS LOT) - Any standard lot or parcel of land, the boundaries of which, have been established by a recorded legal instrument and is recognized and intended as a unit for the purpose of transfer of ownership. The said parcel being duly recorded with the Clerk of Superior Court, Cherokee County.
PERMANENT SIGN - A sign permanently affixed to a building or the ground.
PERSON - Any association, company, corporation, firm, organization, or partnership, singular or plural, of any kind.
PORTABLE SIGN - Any sign supported by its own frame or trailer, with or without wheels, that is designed to move from one place to another. Includes A-frames, mobile signs, sandwich boards and trailer signs.
PRINCIPAL BUILDING - The building with the principal use of the parcel on which it is located. Parcels with multiple principal uses may have multiple principal buildings.
However, storage buildings, garages, and other clearly accessory are not considered principal buildings.
PROJECTING SIGN - Any sign affixed to and supported by a building or wall, which horizontally extends more than twelve inches beyond the surface of a building or wall.
RESIDENTIAL DISTRICT - Includes all land zoned R-80, R-60, R-40, R-30, R-20, R-15, RD-3, RTH, RZL, RA, RM-10, RM-16, and PUD-Residential.
ROOF SIGN - Any sign erected, constructed, and maintained upon or over the roof of any building and projecting above the roof line.
SETBACK - The distance from the property line to the nearest part of the applicable building, structure, or sign, measured perpendicularly to the property line.
SIDEWALK, SANDWICH OR A-FRAME SIGN - A sign which is normally in the shape of an 'A' or some variation, which is usually two-sided.
SIGN - Any identification, description, illustration or device, illuminated or non-illuminated, which is visible to the general public or placard designed to advertise, identify, or convey information.
SIGN FACE - The portion of a sign on which the copy is placed.
SIGN NUMBER - For the purpose of determining the number of signs, a sign shall be construed to be a single display surface or device containing elements organized, related and composed, to form a single unit. In cases where material is displayed in a random or unconnected manner or where there is reasonable doubt as to the intended relationship of such components, each component is considered to be a single sign. A projecting sign with both sign faces being less than 42 inches apart shall be construed as a single sign.
SIGN STRUCTURE - Any construction used or designed to support a sign.
SNIPE SIGN - A sign of any material that is attached in any way to a utility pole, tree, fence, rock, or any other similar object located on public or private property.
STREET - Any public or private right-of-way for automobile use. This excludes alleyways, parking lots and driveways.
STREET FRONTAGE - The width in linear feet of a lot or parcel where it abuts the right-of-way of any public street.
TEMPORARY SIGN – A sign constructed of an impermanent material and designed or intended to be displayed for a short period of time.
TRAFFIC CONTROL SIGN - A standard sign or electronic device for the purpose of directing or regulating traffic and/or pedestrians.
UNDER CANOPY SIGN - A sign that is suspended from the underside of a canopy (including awnings and marquees), is perpendicular to the wall surface of a building, and whose copy is not clearly visible from a public right-of-way.
UNLAWFUL SIGN (ILLEGAL SIGN) - Any sign erected without a permit when a permit for the sign was otherwise required by this ordinance or previously adopted ordinance or code. Also, a permitted sign which has not been properly erected in accordance with the permit application and approved sign permit or an otherwise lawful and permitted sign that has become hazardous or a nuisance to the public due to poor maintenance, dilapidation, or abandonment and so declared by the building official.
V-SHAPED SIGN - A structure of two signs in the shape of the letter “V” when viewed from above having their faces oriented in opposite directions at an angle not greater than ninety (90) degrees.
WALL FACE - A measurement of area equal to the height of the structure from the ground to the coping or eave of the roof multiplied by the width of the wall associated with an individual business or use. The wall face is to be measured for each wall independently.
WALL SIGN - Any sign affixed or attached to a wall of a building in such a way that the wall becomes the supporting structure for the sign, extending no more than 12" beyond the wall and which displays only one sign surface.
WEEKEND SIGN - A temporary sign that may be erected and maintained for a limited time as prescribed in Section 11.7 of this article.
WIND-ACTIVATED DEVICE – Any sign that is designed to move when the wind or air blows around or through it. (Ord. 2024-O-002, 02-20-2024)
WINDOW SIGN - Any sign placed inside or upon a window, and intended to be seen from the exterior.
General Provisions
Permitting Requirements:
The site plan includes a closed boundary survey of the property, gross acreage, the proposed sign location, street right-of-way lines, public or private easements, driveway locations and parking spaces.
Construction, Maintenance Requirements:
Lighting Requirements:
Height Requirements:
The height requirements of a sign shall be computed as the distance from the base of the sign at normal grade to the highest attached component of the sign or sign structure, whichever is higher. Normal grade shall be construed to be the lower of (1) existing grade prior to construction or (2) the newly established grade after construction, exclusive of any filling, berming, mounding or excavating solely for the purpose of locating the sign. In cases in which the normal grade cannot reasonably be determined, sign height shall be computed on the assumption that the elevation of the normal grade, at the base of the sign, is equal to the elevation of the nearest point of the crown of a public road. Refer to Table 11.1 for specific height limits and requirements.
Additional Requirements:
Such consent shall be included with the sign permit application.
Permitted Signs by Type and Zoning District
Freestanding Signs on Commercial or Industrial lots
district.
Relocation or reconstruction of permitted freestanding signs:
Exempt Signs
Such exempt signs shall not be considered in determining the allowable number or size of signs per zoning on a lot. However, the signs must comply with all other applicable sections of this article and applicable codes and regulations.
Zoning Districts: Signs shall be allowed in all zoning districts.
Property Owner Permission Required: Temporary Signs do not require a permit or a permit fee. Such signs shall be located not closer than one foot from any publicly maintained right-of-way or easement, shall not be located in any medians and must have the permission of the property owner(s). In any instance where permission is in doubt, proof of such permission must be presented to the Director of the Department of Planning and Land Use upon such request.
Size and Height: In commercial and industrial zoning districts, the maximum area per sign face shall be thirty-two (32) square feet and a maximum height of eight (8) feet. The maximum area of the sign in all other districts shall be four (4) square feet and the maximum height shall be eight (8) feet.
Notwithstanding the previous sentence, each parcel of three (3) acres or greater in agriculture and residential zoning districts is allowed one (1)
freestanding sign limited to thirty-two (32) square feet with a maximum height of eight (8) feet. Such signs may be double-faced; shall not be affixed in any manner of trees, natural objects, street light poles, utility poles, other signs or other sign structures.
Time Limit: All informational signs may only be erected for a total of thirty (30)
consecutive days. Date of installation shall be marked on the sign when first erected. Once a sign has been removed, another informational sign may not be erected on the same site for at least 90 days.
Other Provisions: Brochures/information boxes may be allowed with a maximum of 1 brochure/information box per parcel of land. Banners may be used as information signs as long as all requirements of this subsection are met.
Number: Limited to 15 per parcel of property.
Time Allowed: Shall be allowed during the period beginning 60 days preceding 1) the date of qualification of candidates for public office or 2) the date of legislative action calling for a referendum election or ballot question (the “commencement date”) until 30 days after the date of the final determination of an election to which such commencement date applies. The responsibility to remove all such signs is on the sign placer. The description of the time period during which such additional information signs may be erected and maintained shall not be construed as a limitation on the content of such signs.
Size and Height and Materials: Shall not exceed the sign area per face as described below for the property’s zoning district and eight (8) feet in height.
Such signs may be double-faced; shall not be affixed in any manner of trees, natural objects, street light poles, utility poles, other signs or other sign structures; and shall be made of metal, plastic, laminated cardboard or some other durable and waterproof material. No sign shall be made of paper.
Number: Limited to one (1) sign per parcel of property.
Size, Height & Materials: Weekend Signs shall not exceed four (4) square feet and three (3) feet in height and may be double-faced. Signs shall be mounted on an independent single or double pole device. Signs shall not be affixed in any manner to trees, natural objects, street light poles, utility poles, other signs or other sign structures. Signs shall be made of metal, plastic, laminated cardboard or some other durable and waterproof material. No sign shall be made of paper.
Time Allowed: Signs shall be allowed from 3:00 p.m. on Friday to 7:00 a.m. on Monday. The responsibility to remove all signs prior to 7:00 a.m. Monday is of the sign placer.
Prohibited Signs
Severability and Amendments
See Table 11.1, District Requirements for Signs